Zhenzhen Guo

Street View Fails (1)(2)(3)

This project explores the concept of Digital Dérive within the stitched reality of Google Street View. While the platform aims for a seamless virtual world, its inherent glitches—distortions, privacy lapses, and visual fragments—reveal the "cracks" in contemporary digital culture.

The work involves a systematic extraction of geometric distortions found in these glitches, resulting in an experimental typeface ‘Ploid’ and a three-volume editorial series. By translating digital errors into a tangible visual language, the design critiques the perceived reliability of digital mapping systems and investigates how technology reshapes our viewing and reading habits.

CAT | Editorial, typeface

E, D | Zhenzhen Guo

Y | 2025

BC Threshold

Baltic Circle Threshold is a custom typeface designed for Baltic Circle, an international theatre festival in Helsinki. Based on Inter Regular, its letterforms are reshaped through a rolling-ball geometry process, creating rounded contours, softened junctions and sculpted counters. The resulting interplay of positive and negative space produces a distinctive black-and-white rhythm, balancing familiar sans-serif structures with an expressive, organic character.

Its extensive Latin character set supports the festival's Finnish, Swedish and English communications, alongside a broad selection of accented characters and symbols.

CAT | Typeface

CL | Baltic Circle

D | Zhenzhen Guo

Y | 2026

Baltic Circle
Visual Identity Redesign

Baltic Circle is an international theatre festival based in Helsinki, with a long-standing tradition of reinventing its visual identity each year. To establish a lasting visual language while preserving this experimental approach, we developed an identity system designed to accommodate continuous change.

The new identity makes change itself a constant. Built around a transformable circular logo, custom typeface and flexible visual framework, the system maintains a recognisable identity while allowing each festival edition to develop its own expression. The logo stretches, compresses and reshapes across different applications, turning a static symbol into an active element of the visual language.

CAT | Brand Identity, Logo, Motion Design

CL | Baltic Circle

D | Zhenzhen Guo, Siiri Rajalin

Y | 2026

The Edge Effect
Baltic Circle 2026 Festival Visual

Inspired by the festival’s 2026 theme, The Edge Effect, the seasonal visual explores boundaries as spaces of encounter and transformation. Through shifting forms, blurred edges and overlapping colours, the animated identity brings the festival’s variable logo into a continuous state of transformation.

CAT | Visual Identity, Motion Design

CL | Baltic Circle

D | Siiri Rajalin, Zhenzhen Guo

Y | 2026

'Hanger' typeface
Poster for Fashion Future 2060 Workshop

Fashion Future 2060 is a participatory speculative design workshop, which imagines a future where personal wardrobes are strictly regulated by a “Clothing Mass Index,” eliminating the production of non-essential textiles and maximizing the wearing rate of a minimal number of garments.

The typeface responds directly to this scenario. Each letter is suspended from a shared baseline, behaving like garments hanging from a rail. The structure suggests constraint, gravity, and limited capacity — a controlled system where excess is no longer possible.

CAT | Typeface, poster, visual identity

D | Zhenzhen Guo

Y | 2026 *ongoing

‘Clothing Finder’ is a garment-sorting model that deconstructs a complex wardrobe into perceptible modules. Serving as a "physical index" for specific clothing categories, it helps individuals visualize their wardrobes, transforming daily organization into a systematic logic game to maximize the wear frequency of every single item.

Reading...
Shanghai Jiao Tong University
2026 Graduation Exhibition

This identity serves as a reflexive audit of generative technologies. Instead of treating the "image" as a spontaneous object, we expose and deconstruct the obscure processing of its retrieval, loading, and computation.

Through the fluid structure of semantics, noise, and coordinates, the visual identity is in a state of self-generation—framing technological cognition as the ultimate output. What remains is an image fluctuating between ambiguity and sharpness, systemic glitch and precision.

CAT | Visual identity, creative coding

CL | SJTU

D | Zhenzhen Guo, Yanchao Huang, Difei Song, Weiyue Jin

Y | 2026

A browser-based, real-time generative poster, developed with native JavaScript. (Coding: Zhenzhen Guo)

Link

Smooth / Rough
The Language of Texture

Smooth / Rough is an interactive information design project about touch and metaphor. Grounded in semantic analysis, the website is designed as an indexed, dictionary-like book; black side tabs organize the same linguistic dataset into raw frequencies, semantic mappings and interpretive diagrams.

The website does not attempt to smooth the data into a seamless answer. Information unfolds layer by layer through a reading process that retains friction, while exploration itself becomes a form of marking: viewers leave temporary traces across the interface, allowing the same data to generate open interpretations along different paths.

CAT | Information design, data visualization, website design

D | Zhenzhen Guo

Y | 2026

Link

Changwon Atlas:
Invisible Textures & Resonant Frequencies

Changwon Atlas is a digital research platform and exhibition for the 2026 Changwon Sculpture Biennale. It connects public sculptures, urban sites, local histories, keywords and artists’ observations through four entry points: Art Map, Invisible Textures, Resonant Frequencies and Knowledge Graph.

Highlighted text boxes act as both information and image. Repetition, overlap and motion turn Chinese, Korean and English into shifting textures, while colour supports expression and navigation. The system extends into the exhibition through diagrams, a city–biennale timeline and a large-scale sculpture map.

CAT | Website, Exhibition

CL | Changwon Sculpture Biennale

D | Yanchao Huang, Zhenzhen Guo

Y | 2026

Link

Integrated Design Dimensions
Shanghai Jiao Tong University
2025 Graduation Exhibition

The visual identity for the 2025 Graduation Exhibition centers on the concept of design as a process of "initiating connections" rather than defining boundaries. The key visual is systematically derived from the floor plan of the School of Design’s building, translating physical space into a dynamic graphic language.

From this architectural base, five geometric forms were generated to represent the school's four undergraduate disciplines. Through slicing, rotation, and reconfiguration, these forms compose an open visual system that symbolizes cross-disciplinary convergence and transformation.

CAT | Visual identity, motion design

CL | SJTU

D | Yanchao Huang, Zhenzhen Guo

Y | 2025

SJTU 2025 graduation exhibition publication

Changwon Sculpture Biennale 2026
Prologue Exhibition
Resonance Tuning: Prelude to a Field

Resonance Tuning: Prelude to a Field was the prologue exhibition for the 2026 Changwon Sculpture Biennale. Conceived as an introduction rather than a summary, it brought together the Biennale’s development, public sculpture archive, urban context and emerging curatorial themes, preparing a field in which future works and conversations could resonate.

The design translated archival research into a restrained information system across website and exhibition. Timelines, maps and modular image–text compositions allowed visitors to move between the history of the Biennale and the changing city around it. Rather than resolving these materials into a single narrative, the visual language tuned their different scales and voices into a shared prelude.

CAT | Website, Exhibition

CL | Changwon Sculpture Biennale

D | Yanchao Huang, Zhenzhen Guo

Y | 2025

Link

Pin Stencil
A Lettering Guide from Safety Pins

Developed during a five-day intensive workshop, this project explores the structural logic of a common object: the safety pin. By analyzing the physical form and mechanical deformation of the pin, the work translates the tension and flexibility of steel wire into a modular lettering system.

The outcome is a laser-cut stencil guide (shablone) that allows for infinite extension and flexible bending of letterforms. Using this guide, a display typeface was created, specifically designed for headlines where characters can be interconnected. This project bridges the gap between tactile craftsmanship and systematic type design, turning a mundane tool into a versatile graphic instrument.

CAT | Typeface, lettering guide

D | Zhenzhen Guo

Y | 2026

GOKLOK

"GOKLOK" is an experimental local lifestyle brand with three sub-brands: "Gasanhulu," "Haobaixiang," and "Ditantou." We hope to connect with various stakeholders, starting from gray spaces such as under bridges, encouraging community cultural promotion, residents' hobby activities, and convenient service stalls. We inspire everyone to share idle spaces, leading to a sustainable life from the environment to society and even business.

"Cengxinxian" is a limited-time activity by GOKLOK, aiming to collaborate with nearby stores to sell near-expiry products in the form of lucky bags, promoting sustainable concepts.

CAT | Branding, packaging

D | Yiqun Zhuo, Zhenzhen Guo

Y | 2023

Wisdom Tree Cafe

Adapted from volunteering experience at the Wisdom Tree Disability Service Community into an interactive picture book. Aiming to invite more people into this community and help them understand the desire for social inclusion that these individuals have.

Animation and interaction made with Unity. Launched as an application on iPad with Xcode.

CAT | Interaction, illustration

A | Yiqun Zhuo, Zhenzhen Guo

Y | 2022